Frequently Asked Questions
What is branding/what does a branding agency do?Branding is the process of developing a brand; it provides associations and meanings to a product or organisation. A branding agency is highly skilled in creating and sustaining an organisation's brand, working together with clients to develop a strategy to create an original brand or bring life to an existing one
How much does it cost for rebrandingBranding agencies usually charge £200–300 per hour (or the local equivalent). If much of a company's brand is already established and just needs a touch-up, the cost may not be too high, depending on what parts of branding are required. However, if a whole new brand needs to be created along with digital advertising and website development, costs can reach into the tens of thousands.
Do I actually need a branding agency?Any business looking to establish a strong and memorable brand presence can benefit from a branding agency's expertise. Including startups aiming to make a mark, established companies seeking a rebrand, or businesses entering new markets. They will provide the required skill sets in every area of brand development.
How and when do we pay, do you offer payment plans?The payment process varies for different exercises, ranging from a fixed price for projects to retainers for ongoing services. Generally, we will request a deposit to begin working, then recurring payments until the project's end.
What is the branding process?Narrative have a clear, structured process that takes you through a clear journey. We split the journey into manageable sections from Market research through to deliverables and measurement. Some brands have already started the journey so we can pick up where required.
What makes you different?We combine a thoughtful, human-centred approach with clear communication and reliable results. It’s not just what we do, it’s how we do it that sets us apart. We work with data from strategic research and take it through to the creative output.